Market opportunity optimisation

Objective

A global pharma company specialized in women’s health wanted to analyse its priority markets in order to build the future roadmap of innovative solutions for women, starting from telemedicine.

Outcomes

In this engagement, we enabled our client:

• to understand the maturity of the prioritized countries, their readiness by reviewing user groups (patients), primary therapeutic areas, bio-pharma partnerships. This led to market opportunity optimization
• Scout for all the solutions in the specific markets
• Expert interviews to understand business models