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Market opportunity optimisation

Market opportunity optimisation

Vertical : Pharmaceutical

Ecosystems : Asia Pacific

Solution:

  • Digital Health Landscape Readiness Assessment
  • Next Gen Scouting

Objective

A global biotech wanted to analyse four APAC markets and assess their Digital Health ecosystem by exact criteria, to assess readiness and prioritise digital health resources and investments

Outcomes

Embarking on our PlayBook methodology, we enabled our client to study digital innovation readiness by reviewing user groups (patients), primary therapeutic areas, bio pharma partnerships, and in-depth profiles of 10 Digital Health ventures. This led to deeper market insights and franchise level market opportunity optimisation

Key Results

Number of countries 4
Number of Key TAs analysed 4
Number of ventures screened 319
Number of ventures shortlisted 56

Take The Next Step

Contact us to explore how your organisation can fast track its Digital Health strategy with Galen Growth

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